Find out what works and what doesn’t by downloading your copy of The Event Planner’s Guide to Personalisation. Read: Event Marketing Under GDPR: Consent Vs Legitimate Interests. Top Email Marketing Subject Lines for Events. We spoke to email marketing automation experts, Moosend’s head of content, Iné Alexakis, to get tips and examples of high-performing email marketing subject lines that will put you on the right track to increasing your event email open rates. So, be sure that your email content rewards subscribers for their engagement. NEW eBook: Virtual Events – How to Keep Your Attendees Engaged! Find your own voice and style: To break through the inbox clutter, you must be unique. By targeting your existing customers and prospects with relevant information, you can get the good response from them. Please fill in this form and one of our team will contact you to arrange a demonstration. Improve your deliverability rates: For people to open your emails, they must first receive it. Need more info? Be wise about diction: Diction is part of style, along with tone. Here we are discussing some ideas of email subject lines for invitations. Duly invited, Don’t miss out this soccer evening with us, Following you up for the Small business Expo, As promised. Craft benefit-oriented subject lines and email copy for your primary and secondary target groups. Your returning attendees want to feel special and appreciated, especially the longer they’ve been going to your event. Book your ticket now only, Grab your VIP ticket and watch the official, Have a 1-on1- with ( name of the speaker), Free workshop on winning marketing strategies. Enroll today itself, Your Instagram feed will be full for this month, This event will have your LinkedIn circles talking. Hence, the email subject liner for Invitation is the first thing that an individual will notice. So keep in mind not to go too far with punctuation. Consider your audience: What are your event participants in for? Send yourself a test email to experience what your readers will. The Event Planner’s Guide to Personalisation, How to Use Video in Emails When Marketing Events, Event Marketing Under GDPR: Consent Vs Legitimate Interests. That’s why we recommend writing subject lines of approximately 50 characters or 6-8 words. Before you know it, you have subscribers dropping out or unsubscribing. To find out more, click here or get in touch for a demo or a chat on +44 (0) 207 785 6997. Don’t miss out the 6th Event Management conference. Align your branding and brand personality with the communication and writing style to promote your event more effectively. Invited for the free workshop, Join me this week for free workshop to enhance your communication skills, Gather for huge gathering on Christmas carnival, Hi ( name), your invitation is here ( name of the event), You are about to miss ( name of the event). It’s also what often drives enough interest in people to read on and sign up. Here we are discussing some ideas of email subject lines for invitations. Good subject lines for event-triggered emails. Pay attention to sender-related information: While you might expect that it is your subject line that will make all the difference (and you’re not all wrong), there’s more to it. Here’s the Ultimate Guide to Email Deliverability where you can find every single thing you must check and set up. From the benefits of segmenting your list to specific tools to clean your lists, and so many more! Make sure that you check out all deliverability-related factors affecting your email marketing performance. Highlight discounted prices or unique perks for returning fans to … Event-triggered emails require concise and direct copy both in email body and for the subject line. Top Subject Lines for Your Event Email Campaigns. Join and meet with all the major influencers, Ticket sale now on. More often than not, it’s the subject line. What will they gain out of your event? Start packing! Pool of event email marketing subject lines: B2B/B2C events (Annual conferences, International speakers, etc. Your email subject lines must contain specific information and must be precise and direct. We have compiled a list of some of the catchiest event planning slogans and tag lines ever thought up. The two most important components of your email content are your subject line and your CTA. Write every subject line to entice the subscriber to open the email so they can read your engaging content and CTA. support@eventsforce.com 0845 680 6826, Home » Blog » Top Subject Lines for Your Event Email Campaigns. What makes a potential attendee actually open an email about your event? Warby Parker: “Uh-oh, your prescription is expiring”. ), Live performance/Celebrity performer style events (Coachella, Lollapalooza, etc.). Here’s what to expect in detail! But if subject lines have the power to make or break the email marketing campaigns you’re running around events – what are the key things you need to think about when it comes to choosing subject lines and which ones have proven to work best when promoting meetings and events? Your subject line is what gets people to open your email, and your CTA gets people to join your event. Read: How to Use Video in Emails When Marketing Events. Digital Marketer: “Your 7-figure plan goes bye-bye at midnight…”. If you do not know your client account name, please contact the Eventsforce support team: E: Enticing email subject lines are crucial to getting your subscribers to open your emails, so don’t forget to spend time crafting the perfect one that works for your audience and your event. Pool of event email marketing subject lines: Don’t miss out this [month] Your Instagram feed will be full of this in [month] This event will have your LinkedIn circles talking; Join all major influencers of [topic] Don’t miss the chance; Meet the speakers; Booked tickets yet? JetBlue: “You’re missing out on points.”. Exclamation marks may stand for excitement but if you go over the top, you could look desperate. An event that gives back. In event email marketing, your subject line is as important as your email copy and as your event. You must use an attractive email subject line to achieve the maximum email engagement levels. Email marketing is still seen as one of the most effective ways of promoting an event – however, a series of promotional emails that have not been thought through properly could run the risk of making your campaigns look monotonous and uninteresting. Did you know that email is the most effective way events personalise their attendee experiences?
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